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Sustainability

Are ettitude’s products ethically made?

Absolutely. ettitude is deeply committed to a fully traceable and ethical supply chain, certified by globally recognized auditors such as BSCI, WRAP, and SMETA, and proudly holds a B Corp certification with a top score of 102. We source 100% organic

What are ettitude’s certifications?

ettitude adheres to the highest standards, holding certifications including OEKO-TEX® STANDARD 100 CLASS I (ensuring safety for babies), B Corp™, Eco-Cert Certified Organic, and FSC® Certified Bamboo. We are also committed to climate action through C

Can you tell me about your packaging?

Primary Packaging:. * Our drawstring bags are crafted from upcycled CleanBamboo™ Sateen fabric scraps and hold both OEKO-TEX® CLASS I and FSC® certifications. * Sheet sets are thoughtfully packaged with a cardboard insert to ensure items remain flat

Are your dyes safe and eco-friendly?

We are committed to responsible dyeing practices, utilizing non-toxic and eco-friendly AVITERA® SE reactive dyes that are OEKO-TEX® STANDARD 100 certified. These advanced dyes significantly reduce our environmental impact, lowering water and energy c

Now that I’ve bought ettitude sheets, what can I do with my old sheets?

Done with your old sheets? We’ll take them and retire them properly because we’re committed to sending zero textile waste to landfills. Products are upcycled and resold for a 2nd life or collected for future recycling back into yarns. Trade in your o

Where does your bamboo come from?

Our dedication to responsible and ethical sourcing is reflected in the fact that 100% of our bamboo is sourced from forests certified by the Forest Stewardship Council (FSC®), ensuring the highest standards of environmental stewardship. We procure ou

How much water do ettitude products really save?

We are committed to minimizing our environmental impact through our closed-loop production process for bedding. This innovative method allows us to recycle 98% of the water and solvents used in manufacturing for up to 200 times, significantly reducin

Do you use bleach to whiten your sheets?

In our manufacturing process, we utilize hydrogen peroxide as a bleaching agent—not only for its safety profile but also for its environmental advantages. Unlike chlorine and other conventional bleaching chemicals, hydrogen peroxide is inherently eco

What is B Corp, and why should I care?

As a B Corp™, we proudly align ourselves with a global movement using business as a force for good, upholding the highest ethical and environmental standards recognized worldwide. The ideal B Corp rating for a company is a minimum score of 80 points

What exactly does "closed-loop" production mean for ettitude's bamboo fabric?

"Closed-loop" refers to an innovative manufacturing system in which nearly all water and solvents used in bamboo fiber production are captured and reused within the process, minimizing waste and environmental impact. It contrasts sharply with traditi

Is CleanBamboo® lyocell truly eco-friendly compared to traditional bamboo viscose?

Yes, CleanBamboo® lyocell offers a greener and gentler option. ettitude produces CleanBamboo® using non-toxic, food-grade solvents and implements a process that recycles up to 99% of water and solvents, drastically reducing environmental impact. This

Does ensuring fabric softness compromise sustainability at ettitude?

Not at all. ettitude’s innovative process produces fabric that is both exceptionally soft, sleek, and refined, while ensuring every step supports environmental responsibility. Our lyocell fabrics do not require fabric softeners, whiteners, or bleache

Now that I’ve bought ettitude sheets, what can I do with my old sheets?

When it’s time to part with your old sheets, we invite you to join us in our mission to reduce textile waste and embrace sustainability. Through ettitude re:new, our thoughtful trade-in program, you can give your pre-loved sheets a second life while