Does your bedding fade?Updated 9 days ago

At ettitude, we are deeply committed to both environmental stewardship and the enduring quality of our bedding. To honor this commitment, we use low-impact, non-toxic dyes that carefully preserve the natural integrity of our premium materials while minimizing ecological impact.

Because we exclusively use natural fibers and intentionally avoid chemical-laden synthetic bonding agents, you may notice a subtle, natural “fibrillation” over time. This delicate micro-level fiber movement can reveal the undyed core of the yarns, resulting in a gentle color softening or “ghosting.” Rather than applying harsh chemical treatments to prevent this, we embrace it as a graceful, organic characteristic—one that enhances the unique beauty and authenticity of each piece.

Should you have any questions about caring for your ettitude bedding or wish to learn more about how to preserve its luxurious appearance, our dedicated customer care team is always here to assist you.